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Zaicom LLC
Proprietary processes
ADVOCATAR™ — advocacy development
The ADVOCATAR™ process accelerates brand adoption by
taking participants on a logical and emotional 'brand journey' that
convinces the participants of its value and need in the market and facilitates
an emotional attachment to that brand in preference to other brands.
It works by creating a shift in customer perceptions about brands
that results in increased prescribing and provides brand
advocates who are prepared to speak favourably
about your drug and defend
the brand message.